I’ve recently seen a lot of bloggers post about feeling unmotivated or uninspired when there is so much replicate content out there – or new, younger bloggers arriving on the scene, taking all of the opportunities.
As a blogger who runs my site purely as a hobby, it’s been interesting to sit back and hear about the worries and woes of influencers whose livelihoods depends on creating content.
If I was a full-time blogger I think I would be having the same thoughts and feelings. If so many bloggers and influencers are essentially doing the same thing, creating the same content, Instagramming the same photos, visiting the same holiday destinations – how can anybody stay relevant?
Putting my marketing hat on, I know that there can be ‘too much of a good thing’, and honestly, to stay ahead of the competition, I believe we have to keep reinventing ourselves.
If you are creating content that is inspiring and enviable with a great aesthetic, sooner or later your influencer status is going to start rubbing off, creeping it’s way into other people’s posts/photography.
It’s a massive compliment, that you may have coined a style or movement – but it’s also a big sign that you need to take things up a notch.
After all, if you have the ability to influence people to ‘copy’ you…then whatever you do next is going to be the next big thing anyway.
It’s the same with the younger, new bloggers arriving on the scene. If you are one of these people, see it as an opportunity to push yourself further, and try something new that hasn’t been done before. Sure your flatlay looks amazing, but if you lined it up with photos from bloggers that motivate and inspire you – would you be able to tell the difference?
I like to use the late, great David Bowie as an example when discussing the above.
Think about how many times Bowie reinvented himself over the years, creating characters and then killing them off when they were at the height of popularity.
Bowie knew that if he carried on as the same character for too long, people would get bored – so he switched up his personas and moved on to the next style/trend to ensure that he stayed relevant.
It’s the same with social media, in particular Facebook. Remember when you first got Facebook, maybe back in 2007 or 2008? The timeline didn’t even exist back then, we were all obsessed with ‘poking’, throwing sheep at each other and joining groups such as ‘I secretly like to punch slow-walking people in the head’. Mark Zuckerburg recognised when he needed to shake things up – and to avoid being the next Bebo or MySpace of the social media world. So he changed things regularly – creating the Facebook which we now know and love.
So what am I really trying to say in this post? Ziggy Stardust didn’t live forever – and nor should your content style.
Switch up, re-invent and you won’t be fighting to stay relevant.